Privacy Policy
Effective Date: 18 February 2025 | Last Updated: 19 February 2026
1. Introduction
Welcome to LivePace. This Privacy Policy explains how Inconceivable R and D (Pty) Ltd (“we”, “us”, or “our”), a company registered in South Africa, handles information in connection with the LivePace mobile application (the “App”). We are committed to protecting your privacy and being transparent about our data practices.
Please read this policy carefully. By using the App, you acknowledge that you have read and understood this policy.
2. About LivePace
LivePace is a pace-tracking application that allows you to:
- Plan running races by entering expected paces and checkpoints
- Set your target finishing distance
- Receive estimated arrival times at each checkpoint and the finish line
- Optionally share your race plan with supporters
The App is designed with privacy as a core principle. In its current version, all data you enter remains on your device.
3. Information We Collect
3.1 Information You Enter Into the App
All data you enter into LivePace — including race names, checkpoint names, distances, paces, and timing information — is stored exclusively on your device. This data:
- Is never transmitted to our servers or any server operated by or on behalf of Inconceivable R and D
- Is never shared with third parties by us
- Remains entirely under your control
- Is deleted when you uninstall the App or clear the App’s data
3.2 No User Accounts
The current version of LivePace does not require or support the creation of user accounts. We do not collect your name, email address, or any other identifying information.
3.3 Automatic Data Collection
LivePace does not use analytics libraries, advertising SDKs, or crash-reporting tools that transmit data off your device. We do not collect device identifiers, IP addresses, usage statistics, or diagnostic information.
Note: The underlying mobile operating system (Android or iOS) and the app store through which you downloaded LivePace (Google Play or Apple App Store) may independently collect certain data such as download statistics or crash reports, subject to their own privacy policies. These collections are outside our control.
4. How You May Share Your Data
4.1 Voluntary Sharing via Text Message
LivePace includes an optional feature that allows you to share your race plan with supporters. When you use this feature:
- The App generates a formatted text message containing your race plan details (checkpoints, paces, and estimated arrival times)
- You are then prompted to share this text using your device’s standard system share sheet
- You choose which app or contact to share with (e.g., WhatsApp, SMS, email)
- This sharing is entirely voluntary and initiated only by you
We do not have access to, retain, or process the content of messages you share, or to whom you share them. The sharing occurs entirely on your device through your chosen messaging application.
4.2 Your Responsibility When Sharing
When you choose to share your race data, please be aware that the recipient and any third-party messaging service you use to transmit that data will handle it according to their own terms and privacy policies. We encourage you to be mindful of the information you share and with whom.
5. Future Features — Optional Cloud and Web Sharing
We may in a future version of LivePace introduce optional features that involve data being transmitted off your device. These features are not currently available, but we describe them here for transparency.
5.1 Optional Cloud Synchronisation
A future version of the App may offer an optional account-based cloud synchronisation service, which would allow your race data to be stored on our servers and accessed from multiple devices. This feature would:
- Be entirely optional — the App will remain fully functional without it
- Require you to create an account and affirmatively opt in
- Involve your race data being transmitted to and stored on our servers
- Be governed by an updated privacy policy published at the time of the feature’s release, which will detail the data collected, how it is stored and secured, and your rights regarding that data
5.2 Optional Web-Based Supporter Sharing
A future version of the App may offer an optional feature allowing you to share your live race progress via a web link. This feature would:
- Be entirely optional and initiated only by you
- Allow you to control who can access your shared data by setting access permissions
- Involve your race data being transmitted to our servers and made accessible to people you designate
- Be governed by an updated privacy policy published at the time of the feature’s release
5.3 Optional GPS Location Tracking During a Run
A future version of the App may offer an optional feature that uses your device’s GPS to track your location in real time during a run or race. This would allow the App to automatically update your progress against planned checkpoints and paces, rather than relying solely on your manual input. This feature would:
- Be entirely optional — the App will remain fully functional without it
- Require your explicit permission to access your device’s location, which you may grant or revoke at any time through your device settings
- Access location data only while the feature is actively enabled during a run; it would not access your location in the background when you are not using the App
- Store location data locally on your device in the first instance
- If used in combination with the optional cloud synchronisation or web-based supporter sharing features described above, potentially involve your location data being transmitted to our servers or shared with designated supporters — this will be covered in the updated privacy policy published at the time those features are released
Location data is among the most sensitive categories of personal information. We are committed to using it only for the direct purpose of tracking your run and improving your in-app experience, and never for advertising, profiling, or sale to third parties. Any future implementation of this feature will be accompanied by clear in-app disclosures and will comply with all applicable platform requirements (including Google Play and Apple App Store location permission policies) and with POPIA and any other applicable data protection laws.
We will notify you of any material changes to this Privacy Policy before they take effect, and will obtain any necessary consents where required by applicable law.
6. Data Storage and Security
Your race data in the current version of LivePace is stored solely within the App’s designated storage area on your device, using the standard secure storage mechanisms provided by your operating system. The security of your locally stored data is governed by your device’s own security features, including any screen lock or encryption you have enabled.
Since we do not receive or store your data on our systems, we cannot be held responsible for the security of data on your personal device. We recommend keeping your device’s operating system and the App updated to benefit from the latest security patches.
7. Children’s Privacy
LivePace is not directed at children under the age of 13 (or under the age of 16 in jurisdictions where a higher age threshold applies, including South Africa in respect of data protection principles applicable to minors). We do not knowingly collect personal information from children. Because all data is stored locally and no information is transmitted to us, the risk to children using the App is minimal; however, children should use the App under appropriate parental supervision.
8. Your Rights and Choices
Because we do not collect, process, or store any personal information about you in the current version of LivePace, many standard data subject rights (such as access, rectification, erasure, and portability) are exercised entirely by you, on your own device. Specifically:
- You can view all data stored by the App within the App itself
- You can delete any or all of your data within the App at any time
- You can delete all of the App’s data by clearing the App’s storage via your device settings
- You can remove all data entirely by uninstalling the App
Residents of South Africa have rights under the Protection of Personal Information Act, 4 of 2013 (POPIA). Residents of other jurisdictions may have rights under other applicable laws (such as the GDPR for European residents). If any future version of the App involves us processing your personal information — including location data — we will provide further details regarding the exercise of these rights.
9. Third-Party Services
The current version of LivePace does not integrate any third-party SDKs, analytics services, advertising networks, or data brokers. No data is shared with or sold to any third party by us.
The app stores through which you download LivePace (Google LLC’s Google Play Store and Apple Inc.’s App Store) operate independently of us and are subject to their own privacy policies.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this document. If we make material changes — in particular, if we introduce any features that involve the collection or processing of personal information — we will provide prominent notice within the App and, where required by applicable law, seek your consent.
We encourage you to review this Privacy Policy periodically.
11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or LivePace’s data practices, please contact us at:
12. Governing Law
This Privacy Policy is governed by the laws of the Republic of South Africa, including the Protection of Personal Information Act, 4 of 2013 (POPIA) and the Electronic Communications and Transactions Act, 25 of 2002. Any disputes arising in connection with this policy shall be subject to the jurisdiction of the courts of South Africa.